Writing
Notes on design, typography and the craft of putting words on a page.
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What a portfolio is actually for
Read the piece: What a portfolio is actually forThe instinct is to include everything, because leaving work out feels like hiding it. But a portfolio is read by someone deciding whether to spend money, and every extra project makes the…
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A note on reading length
Read the piece: A note on reading lengthSomewhere between forty-five and seventy-five characters per line, the eye stops working and starts reading. Wider and it loses the return; narrower and it never builds rhythm. Athena sets its content width…
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Why we stopped using carousels
Read the piece: Why we stopped using carouselsEvery carousel we have ever measured told the same story: the first slide gets seen, the second gets a fraction of that, and the rest may as well not exist. If something…